![]() LITALICO took charge of programming, while Pokémon handled game planning and staffing of the development team. ![]() “Pokémon Smile” derived out of an association with LITALICO Inc., a company that supports employment and education needs under a vision of creating “a society without any barriers.” LITALICO was eager to work with Pokémon to explore ways of inducing children to want to brush their teeth, and Pokémon responded and immediately decided to collaborate with LITALICO toward development. Using “Pokémon Smile” to support acquisition of good tooth-brushing habits is an example of “gamification,” adding an element of gameplay to other aspects of our lives. ![]() Since more than 100 Pokémon can be caught, the child’s interest is sustained for a long time. When the brushing is done properly, it attacks the cavity-causing bacteria, and a Pokémon then appears which the child can catch. Using the camera function of a smartphone, the brushing process is monitored and each place to brush is displayed on the screen one after another, enabling the child to brush every tooth completely and thoroughly. “Pokémon Smile” evolved out of the desire to develop a game app that would make children eager to brush their teeth every day – together with Pokémon. Data shows that while 95.4% of mothers of preschoolers believe that tooth brushing is important for their child, 98% think their children haven’t mastered proper brushing*. Getting children to brush their teeth every day can be a real challenge. Taking “gameplay” beyond the realm of game playing ![]()
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